About SimilarWeb
SimilarWeb provides website traffic analytics and market intelligence. While excellent for competitive analysis and traffic data, it's primarily focused on analytics rather than technology profiling.
With pricing starting at From $125/month, SimilarWeb has carved out its space in the technology profiling market. It's become a go-to tool for many businesses who need website traffic analytics and related capabilities.
Why People Look for SimilarWeb Alternatives
We've analyzed user reviews across G2, Reddit, Capterra, and TrustPilot to understand the real frustrations people experience with SimilarWeb.
- •Expensive for comprehensive features
- •Limited technology stack detection
- •No contact discovery
- •Complex interface
- •Overkill for basic tech stack needs
Top SimilarWeb Alternatives
1. InfrapeekRecommended
All-in-One Business Intelligence & Technology Tracking PlatformAll-in-One Platform
Infrapeek is an all-in-one business intelligence platform that actually makes sense for teams who don't have unlimited budgets. We built it because we were frustrated paying thousands of dollars a month for tools that only did one thing well - why should you need BuiltWith for tech stacks, Hunter for emails, and Clearbit for company data when one tool can do it all? Whether you're researching competitors, qualifying leads, or building prospect lists, Infrapeek gives you everything in one place without the enterprise price tag.
Key Features:
Pricing:
From $19/month · Free plan available with 5 scans/month
2. BuiltWith
Technology Profiling & Competitive IntelligenceTechnology Profiling
BuiltWith has been around for a while and honestly, it does technology profiling really well - they track millions of websites and can tell you exactly what tech stack a company is using. If you need historical technology data or market share reports, it's one of the most comprehensive options out there. The problem is the pricing, which starts at $295/month and can go up to $995/month depending on what you need. For freelancers, small agencies, or startups, that's a tough pill to swallow, especially since it doesn't include email discovery or comprehensive business intelligence features.
Key Features:
Pricing:
From $295/month
3. Wappalyzer
Technology Profiler & Lead GenerationTechnology Profiling
Wappalyzer is probably best known for its browser extension that shows you what technologies a website is using - CMS, frameworks, analytics tools, the whole nine yards. It's super convenient when you're browsing and want to quickly see what tech stack a site runs on. Unfortunately, there are some real issues users keep running into: the extension can seriously slow down your browser (especially Firefox users complain about this), and the paid plans jump to $250/month which feels steep for what you get. Plus, it's really just focused on technology detection - you won't find company intelligence, email discovery, or the broader business insights that sales and marketing teams usually need.
Key Features:
Pricing:
From $149/month
4. StackShare
Developer Tools Discovery & Technology TrendsTechnology Profiling
5. SimilarTech
Technology Intelligence for Sales TeamsTechnology Profiling
6. WhatRuns
Discover Technologies Running on WebsitesTechnology Profiling
7. Ghostery
Privacy & Tracker DetectionTechnology Profiling
Ghostery is primarily a privacy tool that blocks trackers, but also shows what technologies and trackers are on websites. Not designed for business intelligence or lead generation.
Key Features:
Pricing:
Free with premium at $4.99/month
Making the Right Choice
Every tool in this guide brings something different to the table. While SimilarWeb has its strengths, it might not be the perfect fit for everyone—and that's completely okay.
At Infrapeek, we built our platform specifically for teams tired of juggling multiple expensive tools. Instead of paying for SimilarWeb plus separate services for email finding, firmographics, and tech stack detection, you get everything in one place at a fraction of the cost.